Hi, I’m Alec. I’ve spent 14 years in the trenches of elite sport writing for national publications, global brands, elite athletes and coaches. I’ve worked inside the dressing rooms, training grounds and boardrooms of Premier League football clubs, spent time with boxers in sweat and sawdust gyms and even trained alongside elite footballers.

Today, I get inside the minds of business leaders who are shaping the future of sport. As your Ghostwriter, I’ll create journalist quality written thought leadership content that builds your profile, credibility and business. I’ve now written for 40+ Founders, CEOs and executives working for global brands, SMEs and start-ups. But that’s enough about me. Scroll down to see how I can help you.

Every sports business, from talent management agencies to tech start-ups and consultancies, is tasked with the same question: how do you consistently attract new clients? This is especially difficult for leaders whose diaries are already packed with work for existing clients and internal meetings. It’s a problem that’s worsened by fierce competition from competitors offering similar services and the challenge of explaining a nuanced business with diverse services or a new and complex product.

We believe the secret to attracting new clients and gaining a long term competitive advantage over your rivals is to position yourself as a trusted and respected thought leader through written thought leadership content. If you consistently deliver value to potential clients by educating them and helping them to solve their biggest problems, you’ll demonstrate your expertise, build a relationship and generate trust long before your first call or meeting. The result is that it’ll be easier to attract and convert clients at scale and grow your business.