Your words, our writing.
We specialise in creating written thought leadership content in four formats. The aim is to build your profile and credibility through insightful and consistent content, so you can attract new clients.
LinkedIn posts
LinkedIn is a powerful storytelling platform for leaders to build their following and generate inbound leads. We’ll interview you and write a specified number of posts per week to provide data into the subjects that are of interest to your audience. After a 30-day testing period, we’ll focus on the topics that perform best.
75% of decision-makers, including members of the C-suite, say that thought leadership has prompted them to research products or services they had not previously considered.
Thought leadership articles
Articles are a great way to express your ideas and opinions at scale. They serve as educational assets that convince your potential clients and investors that you’re a leading authority in your industry. With just one 30 min call per week, we can create an 800-word word article for your LinkedIn profile or blog.
70% of C-suite executives said that thought leadership had led them to reconsider their current vendor relationship.
Whitepapers and reports
Sometimes an article or a LinkedIn post isn’t enough to deep dive into an industry topic. Whitepapers are the perfect medium for exploring subjects in depth and educating your customers, peers and potential investors. We can take care of the entire process, from ideation to writing and design.
Just over half (54%) of decision makers say that an organisation that consistently produces high-quality thought-leadership content has prompted them to research the organisation’s offers or capabilities.
Memoirs and business books
Business leaders, athletes and coaches have stories to tell, wisdom to impart and a vision to sell. Autobiographies or business books are a great way to build your credibility, generate PR for you and your company and create content that can easily be turned into long-form thought leadership articles.
57% of buyers say that thought leadership builds awareness for a new or little-known brand that they hadn’t previously considered.
Our process
Discovery call
We book a 60-minute call to talk about you and your business, your target audience, their challenges and pain points, and the subjects we think will resonate with them.
Interviews and writing
We create a content plan and, once approved, schedule a weekly 30-45 min call to interview you before we weave our writing magic.
Edit And Publish
Once you’re happy and any edits have been made, you distribute and publish your content on your LinkedIn profile, website, newsletter (or even all three).
What makes great thought leadership content?
43%
It offers concrete guidance and case studies
44%
It helps me to better understand challenges and opportunities facing my business
55%
It references strong data
Source: LinkedIn x Edelman thought leadership report