Your words, our writing.

We specialise in creating written thought leadership content in four formats. The aim is to build your profile and credibility through insightful and consistent content, so you can attract new clients.

Thought leadership articles LinkedIn posts & articles Whitepapers and reports Memoirs and business books

Premium thought leadership articles

Thought leadership articles are the easiest way to express your ideas and opinions at scale. They serve as educational assets that convince your potential clients and investors that you’re a leading authority in your industry. With just one 30 min call per week, we can create a 1,000 word article for your blog.

LinkedIn posts & articles

LinkedIn is a powerful storytelling platform for leaders to build their following and generate inbound leads. We’ll interview you and write 2-3 posts per week to provide data into the subjects that are of interest to your audience and those that aren’t. After a 30-day testing period, we’ll focus on the topics that perform best.

Whitepapers and reports

Sometimes an article or a LinkedIn post isn’t enough to deep dive into an industry topic. Whitepapers are the perfect medium for exploring subjects in depth and educating your customers, peers and potential investors. We can take care of the entire process, from ideation to writing and design.

Memoirs and business books

Business leaders, athletes and coaches have stories to tell, wisdom to impart and a vision to sell. Autobiographies or business books are a great way to build your credibility, generate PR for you and your company and create content that can easily be turned into long-form thought leadership articles.

 

All stats: LinkedIn x Edelman thought leadership report

Our process

What makes great thought leadership content?

43%
It offers concrete guidance and case studies

44%
It helps me to better understand challenges and opportunities facing my business

55%
It references strong data

Source: LinkedIn x Edelman thought leadership report