Our clients
We’ve ghostwritten thought leadership content for 40+ leaders and subject matter experts at some of the world’s biggest brands, as well as elite athletes and coaches.
Your words, our writing.
We’ll position you as an industry expert by creating a library of written content for your channels, while you focus on running your business.
Influential thought leadership articles
Agenda-setting articles for your website or social channels will create conversation around you and your business and build your credibility among stakeholders, potential clients and investors.
Engagement-driving LinkedIn posts
Insightful posts and articles about the current state and future trajectory of your industry, the problems facing your target clients and your solutions, will build your following and generate inbound leads.
Industry-leading whitepapers
Analyse an issue in your industry in detail and frame your business as the solution. A quality whitepaper will generate PR opportunities and convince potential clients to work with you.
Brand building memoirs & business books
Leaders have stories to tell and wisdom to impart. Books can document your experiences, ideas and learnings, build and cement your reputation and create a powerful personal brand.
60%
Nearly two thirds of buyers say thought leadership content builds a brand’s credibility when they enter a new category.
57%
Over half of buyers say that quality thought leadership content builds awareness for a new or little-known brand.
60%
More than half say it’s important for new and small companies to produce thought leadership if they want buyers to consider working with them.
Source: LinkedIn x Edelman thought leadership report
Why leaders need to be thought leaders
Be the face of your business
People buy from people, not companies. Regular content that provides value for your target clients, delivers thoughtful opinions on your industry and colourful stories about your experiences will humanise your brand.
Attract new clients
Consistent written content targeted at your ideal clients will build a library of thought leadership that differentiates you from your rivals. In the long term, you’ll generate trust that enables you to attract new clients ahead of your competitors.
Generate PR opportunities
Broadcasters and publications want to speak to sports leaders with something interesting to say about their industries. As the most recognisable person in your industry, you’ll become the person they reach out to, which will further boost your reputation and reach.
Educate your target clients
If you’re a business leader with a complex, diverse or knowledge-based service, thought leadership content will communicate the quality of your thinking, educate clients about the problems they have and how to solve them.
Appeal to investors
Investment is key to the survival and growth of businesses big and small. But convincing investors to provide funding is difficult. Thought leadership content can reach investors at scale and build your credibility without you leaving your desk.
Recruit top talent
You need top tier talent to build a successful business, but the war for talent is fierce. Building a reputation as a thought leader will help you to recruit the best.
FAQs
A Ghostwriter is a person who is hired to write works for another person (articles, whitepapers, social media posts etc) who is then credited as the author upon publication. Our job is to work with you to generate content ideas, ask informed questions and then articulate your thoughts through quality written content. You can then publish our writing on your channels under your name.
A thought leader is an individual or a business who is recognised as an authority in their industry or field. Good examples are Steve Jobs in technology, Gary Neville in football or Michael Johnson in Athletics.
Thought leadership refers to the creation of content and expression of ideas that, over time, establish an individual or business as an authority in their industry or field.
- Enhance the reputation and credibility of you, your company and services in the eyes of potential clients.
- Build trust between you and your target clients before your first call or meeting.
- Increase lead generation and sales.
- Create PR opportunities with media outlets and publications.
- Use content as part of sales conversations to educate current and potential clients.
- Differentiate you and your business from your rivals.
We work with Founders, CEOs and executives leading sports businesses big and small. This includes, but is not limited to, leaders working for sports management agencies, SaaS companies, educational businesses, consultancies, professional sports clubs, governing bodies and even a selection of elite athletes and coaches.
We work on a retainer basis (a fixed monthly fee for specific deliverables) with our clients. This guarantees the consistent creation of content so that you build a library of thought leadership content that builds your authority over time. We are open to one-off commissions for bigger projects, such as whitepapers or books.
Yes.
Of course. Click the ‘Our work’ tab at the top of the page to view our samples.